Mark launched Mark Strong Coaching & Training in 2004 to help employees at creativity companies around the world to become the best versions of themselves.
Mark’s world-class programs are highly magnetic and results oriented…focused on providing clients with actionable tools they can use right now to improve their work performance, get to better work and maximize opportunities.
Success followed rapidly and in the next few years, Foster broke the World Short Course freestyle record four times, the World Short Course butterfly record twice, and set the World Long Course butterfly record (in 1996) with a time of 24.07 seconds.
Foster trained at The Race Club, a Florida swim camp founded by Olympic Swimmers Gary Hall, Jr. The Race Club, originally known as "The World Team," was designed to serve as a training group for elite swimmers across the world in preparation for the 2000 Sydney Olympic Games.
In 2004, Foster faced the disappointment of not being selected for the Olympic Games.
At the British Olympic Trials, he won the 50 free in 22.49 seconds, well under the Olympic qualifying standard but seven hundredths of a second below the standard National Team Director Bill Sweetenham had set for inclusion in the British Olympic Team.
In terms of medals and longevity (1986–2008), he is amongst the most successful British swimmers of all time.