Supporting that, Google’s John Mueller stated categorically in an August 14, 2015, video that Google does not use social signals in its search ranking factors.
And John Mueller and Gary Illyes both reiterated this stand in June 6, 2016 tweets.
My purpose in this post is to examine Matt Cutts’ comments in great detail in order to understand Google does not incorporate social signals as a ranking factor.
RELATED: Why links are still a powerful ranking signal (study) Scroll below the video embed to get my commentary and thoughts.
Problems can occur because social sites by their very nature are volatile. Google visits each part of the web at “finite moments” as Matt put it.
They only see what is happening on a web page at the moment the Googlebot visits it.
Cooler heads (such as Moz’s own Cyrus Shepard) then tried to explain that a correlating factor doesn’t have to be a causal factor.