AS A PSYCHOLOGIST, I have always found the concept of speed dating fascinating.
During a series of mini dates, each spanning no more than a couple of minutes, participants in a speed-dating event evaluate a succession of eligible singles.
Prior research by Lenton and Francesconi provides some insight into why people might struggle with speed dating.
They found that when the number of participants in a speed-dating event increases, people lean more heavily on innate guidelines, known as heuristics, in their decision making.
They make split-second decisions on matters of the heart, creating a pool of information on one of the more ineffable yet vital questions of our time—how we select our mates.