Profile Updates : Virtual Dating Assistants realized that there was a correlation between updating client profiles and receiving unsolicited winks and emails.
They discovered that when you make a minor update to a profile that is then sent to review by a site moderator then you are moved to the top of some of the sites’ search engines.
They also measure the effectiveness of different profile elements.
Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid.
In fact, one particular email that is long (over 150 words), expresses interest, draws commonalities (it’s always customized), demonstrates humor as well as a sense of ambition and adventure received a 9.7% response rate from women in their 20s, a 20.5% response rate from 30-somethings, and a 50.3% from women 40 and above.