In 2005, v Bulletin 3.5 was released that addressed some of the shortcomings of 3.0 (discussed later on).
Other UBB owners expressed interest in the solution, and they offered to sell it to Infopop, but their proposal was rejected.
As there was still a demand for the software, Limm and Percival created Jelsoft and released their work as a paid solution, called v Bulletin 1.
Improvements include private messaging between users, attaching polls to threads, unlimited forum nesting, user avatars, and a user control panel. Initially, version 3.0 was intended to be an extension of the 2.x release that would improve performance and user experience.
However, as time progressed, it proved to be a complete rewrite.
"took with them virtually every type of document a competitor would need to enter the market and unlawfully create a competing bulletin board software program." Since the initial release of the v Bulletin forum product in 2000, there have been many changes and improvements.