We released Tinder social a few months back which is a completely new way of meeting people in a different context and different setting.
We integrated with Spotify globally, unfortunately, Spotify is not available in India. Dating is our primary case because most people proactively look for romantic interest.
Individuals need to fill up s form to create their profiles – each scanned by moderators Deepti, Andy and Shilok – before they can join Amour’s curated Facebook community.
I narrated this story during my first informal conversation with the co-founders and volunteers of ‘Amour,’ an online dating project.
Srini, one of the founders, added: “You see, our society uses this well-experimented template of marriage as a benchmark for a successful life – of course you try to look for ‘love’ in whoever you first interact with.
Our core audience in India is people in the 18 to 25-year bracket. While some relations last a month, some last forever.
There are lots of stories of people who met on Tinder and got married, lots of stories on people who became friends or colleagues, etc. We have a freemium model and a paid one in the form of Tinder Plus that offers features like Tinder Passport, Rewind and Super Likes.
“Amour’ is much more than a matrimonial or dating space.