Making this target demographic the largest number of users for most applications.
When Pew Research Center conducted a study in 2016, they found that 59% of U. adults agreed that online dating is a good way to meet people compared to 44% in 2005.
They are also able to filter down matches by age and gender. If user's find a potential match, users swipe right.
Tinder is used more as a “hook up/no string sex” application in many college campuses.
Since its release, Tinder has been processing more than one billion swipes and 12 million matches a day.
The research results indicated that only 11 apps scored 50 or greater (out of 100) with more than 10,000 reviews from the app store.
These include: Jaumo, OKCupid, happn, SCRUFF by Perry Street, Moco by JNJ Mobile, GROWL by Initech, Skout, Qeep by Blue Lion mobile, Meet Me, Badoo, and Hornet. Other popular applications like Bumble, Grindr, e Harmony, and Match scored 40 or less.
Researchers after analysing a significant number of diverse mobile dating applications, have concluded that most of the major dating applications are vulnerable to simple sniffing attacks, which could reveal very sensitive personal information such as sexual orientation, preferences, e-mails, degree of interaction between users, etc.